Samsonite, the iconic leader in travel gear, has launched the latest chapter of its It’s Not Just a Bag, It’s a Samsonite™ campaign, starring award‑winning actor and native New Yorker John Turturro.
A cinematic journey through the city
Filmed at Grand Central Station, midtown taxi stands, a scenic Upper East Side corner, and even in an elevator, the campaign captures Turturro in motion—reflecting his deep connection to the city. It is both a portrait and a story, showing how Samsonite complements life in movement.
Nicole Adriance, Senior Director of Brand Marketing at Samsonite, said:
“Shooting with John Turturro on the streets of New York City was a celebration of enduring icons – Samsonite, John and the city itself. With nimble street-level production we captured the character and authenticity that define both John and Samsonite. This campaign is a tribute to legacy, reminding the world that ‘It’s Not Just a Bag, It’s a Samsonite.'”
Why John Turturro was the perfect choice
Like Samsonite, Turturro is timeless, versatile, and grounded in craft. His career is filled with thoughtful storytelling and grit—qualities that mirror the brand’s heritage. The campaign also celebrates travel as a narrative, with Samsonite luggage trusted to keep pace with every script, city, and scene.
Collections featured in the campaign
The visuals showcase Samsonite’s Proxis™ and Silhouette 18™ collections, both available now at Samsonite.com and select retailers nationwide.
About Samsonite
Founded in 1910, Samsonite is the global leader in premium travel luggage, backpacks, and accessories. Building on innovation and heritage, the brand’s mission is to empower confident travelers worldwide.
