Adventure, freedom, and local flavor take center stage in a new digital series as Travel South Dakota, Jeep®, and Matador Network team up with TV host and biologist Forrest Galante to unveil the “Unexpected South Dakota” road trip experience.
Road Trips Reimagined Exploring South Dakota’s Hidden Stories
Unexpected South Dakota, a three-part series now streaming on Matador Network and Roku TV, invites viewers to discover the state’s brilliant landscapes, Indigenous heritage, and local pride through the lens of preservation, adventure, and authentic connection. With production spanning social, digital, and broadcast channels, the campaign is set to reach more than 52 million impressions across the United States.
Modern Adventure with Jeep® and Matador Network
In partnership with Jeep® and Matador Network—one of the world’s top travel media brands—Travel South Dakota amplifies its mission to inspire visitors with fresh perspectives and curated stories. The campaign features Galante’s exploration in the 2025 Jeep Wrangler 4xe, elevating the spirit of American road trip culture while connecting viewers with South Dakota’s natural and cultural gems.
Three Episodes, Endless Possibility
Each episode of “Unexpected South Dakota” highlights a unique adventure and local expert guide:
- Foraging the Past and Present: Galante joins Marcela Salas, a James Beard-nominated Sioux Falls chef, to explore South Dakota’s culinary roots through Indigenous traditions.
- Crafting Connections: Fly-fishing and conservation in the Black Hills with Hans Stephenson of Dakota Angler & Outfitter go beyond just catching trout, diving into local stewardship.
- Exploring Ancient Pathways: Lakota horseman Cat Clifford shares family traditions, storytelling, and authentic connection to the boundless grasslands.
Weekly prize packages—including gear from South Dakota, Jeep®, and Matador Network—will be awarded every August week, inspiring travelers to hit the road and explore these unexpected experiences themselves.
Deeper Narratives Shape Positive Change
“Forrest Galante’s perspective as a biologist with deep respect for the natural world challenges viewers to see adventure not just as exploration but as an act of understanding and stewardship,” the release notes.
Each episode forms connections with local South Dakotans, exploring conservation as cultural preservation, sustainable food systems, and wild landscapes.
“This new series uncovers the deeper and unexpected stories that live within South Dakota’s landscapes,” James Hagen, Secretary of the South Dakota Department of Tourism, said.
“From Spearfish Canyon to Sioux Falls, our partners and residents share powerful narratives about preserving our state’s beauty and heritage for generations to come. Each story reflects the pride, freedom, and deep connection to the land that make South Dakota so special.”
Celebrating Voices, Preserving Heritage
By partnering with Matador Network—a content leader in adventure travel and creator of GuideGeek AI travel tools—Travel South Dakota affirms its commitment to sharing new stories and inspiring genuine exploration.
