Experience a new era of luxury travel as Celebrity Cruises opens Priority Booking for its first-ever European river cruises.
Celebrity Cruises Brings Signature Style to Europe’s Waterways
Luxury travelers have reason to celebrate—Celebrity Cruises is entering the river cruise market with inaugural journeys on the Danube and Rhine, and early deposits open September 3, 2025. The move merges Celebrity’s ocean cruising expertise with intimate, culturally-rich river experiences throughout Europe.
Why River Cruises and Why Now?
With decades of ocean expertise, Celebrity Cruises expands into river journeys, responding to travelers’ desire for both elevated luxury and destination immersion. This launch reflects a broader trend toward personalized, boutique travel—balancing scenic design and service with authentic local adventures.
Laura Hodges Bethge, President of Celebrity Cruises, shared:
“We are excited to offer guests the chance to experience the first-ever Celebrity River Cruises vacations in 2027 with Priority Booking Access,” said Laura Hodges Bethge. “Guests will enjoy the warm hospitality Celebrity is known for, on innovative ships, with land experiences unlike any other, as we set sail on Europe’s iconic Danube and Rhine rivers.”
What Guests Can Expect
Priority Booking starts September 3, allowing travelers to reserve 2027 sailings with a $500 refundable deposit and get first access to staterooms and exclusive itineraries.
- All-inclusive fares (meals, drinks, Wi-Fi, onboard activities, daily shore excursions)
- Pre- and post-cruise stays available in Prague and Budapest for 2026 bookings
- Edge Series-inspired ships for 360° views
- Restaurant-quality, locally inspired menus
- The Celebrity Way: service-first, curated experiences in historic cities
A Premium Adventure Ahead
Celebrity’s river cruises mark a strategic move—blending their renowned ocean luxury with intimate European exploration. This signals a shift as cruise brands meet travelers’ demands for deeper connection and immersion.
“Guests will get the keys to sail through the heart of culturally and historically significant cities, experience locally inspired cuisine and unique shore experiences – The Celebrity Way,” said Laura Hodges Bethge.
