Live Tinted redefines beauty with inclusive shades for all

Prestige brand Live Tinted is changing the industry by championing makeup for every complexion, led by founder Deepica Mutyala.

A new narrative for beauty

Inspired by Mutyala’s own experience, the brand’s mission is clear: “Being different wasn’t the problem, being shown one narrow definition of beauty was,” said Deepica Mutyala. Born from a viral YouTube moment, Live Tinted became the first South-Asian label at Ulta Beauty and is now its fastest-growing prestige line.

The Huestick, a multi-use product for eyes, lips, and cheeks, quickly found a loyal following and set the tone for Live Tinted’s innovative range.

Products for every tint and tone

Live Tinted’s bestsellers reflect its inclusive philosophy and performance-forward formulas:

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• Hueguard 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30 ($34)
• Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum ($42)
• Hueguard Glotion Mineral Sunscreen Broad Spectrum SPF 50 ($36)
• Hueskin Hydrating Serum Concealer ($29)

Products made for every tint

Hero products include Hueguard 3-in-1 Mineral Sunscreen, Hueguard Skin Tint SPF 50, Hueguard Glotion SPF 50, and Hueskin Hydrating Serum Concealer, with prices from $10 – $48.