If you love fashion or appreciate a great accessory, you know that a luxury designer handbag is always in style. In 2025, the industry’s biggest names continue to wow us with their iconic bags and fresh new designs. Whether you’re dreaming of your first big purchase, adding to your collection, or just curious about what’s trending, you’ll want to check out the top handbag brands everyone’s talking about this year. From timeless classics to the latest must-haves, here are the 10 most popular luxury designer handbag brands of 2025—and the standout styles you won’t want to miss.
| Rank | Brand |
|---|---|
| 1 | Louis Vuitton |
| 2 | Hermès |
| 3 | Chanel |
| 4 | Dior |
| 5 | Fendi |
| 6 | Celine |
| 7 | Bottega Veneta |
| 8 | Gucci |
| 9 | Prada |
| 10 | Saint Laurent |
Most Popular Luxury Designer Handbag Brands
1. Louis Vuitton
Louis Vuitton remains at the top, with the Capucines and Speedy bags among the most coveted styles this year. The Capucines, in particular, has surged in popularity, becoming the most wanted designer bag of 2025.
Top picks:
- Capucines
- Speedy (including Speedy Bandoulière)
- Neverfull (especially the Inside Out version)
- Keepall
- Papillon (revived for 2025)
- East-West Crescent Bag (new for 2025)
- Duo Belt Bag
2. Hermès
Hermès continues its reign with the iconic Birkin and Kelly bags, both of which are synonymous with exclusivity and luxury. These styles are consistently at the top of wish lists and investment rankings.
Top picks:
- Birkin
- Kelly
- Mini Kelly Pampilles
- Arçon Slim (new for 2025)
- Sabot Osier (2025 must-have)
- Sac Cliquetis
- Cabas Corricolo
- Minaudière Sanglons
3. Chanel
The Chanel Classic Flap remains an aspirational staple, though its ranking has shifted slightly due to price increases and changing trends. Still, Chanel is a perennial favorite among luxury buyers.
Top picks:
- Classic Flap (11.12)
- Chanel 25 Bag (headline for 2025)
- Reimagined Classic Flap (seasonal embellishments)
- Small Classic Handbag
- Slouchy hobos and top-handle silhouettes (from the 25S collection)
4. Dior
The Lady Dior bag, with its rich history and celebrity associations, is a standout for 2025. Dior’s blend of heritage and modernity keeps it highly desirable.
Top picks:
- Lady Dior
- Book Tote
- Saddle Bag
5. Fendi
Fendi’s Baguette and Peekaboo bags have experienced a resurgence, with updated versions and new colorways attracting a new generation of collectors.
Top picks:
- Baguette (including Mini and Chain Midi)
- Peekaboo
- Simply Fendi (new silhouette)
- By the Way
- Fendi Origami
- Fendi Sunshine
6. Celine
Celine’s understated luxury, especially the 16 and Nino bags, is resonating with those seeking quiet elegance and versatility.
Top picks:
- 16 Bag
- Nino Bag
- Triomphe Bag
- Classic Box Bag
- Ava Bag
- Belt Bag
- Victoire Bag
7. Bottega Veneta
Known for its innovative designs and signature intrecciato leather, Bottega Veneta’s Parachute and Pinacoteca totes are favorites among the fashion-forward crowd.
Top picks:
- Parachute Tote
- Pinacoteca Tote
- Cassette Bag
- Jodie Bag
8. Gucci
Gucci’s Bamboo Diva and other heritage-inspired styles remain popular, blending retro appeal with modern updates.
Top picks:
- Bamboo Diva
- Jackie 1961
- Horsebit 1955
- Dionysus
9. Prada
Prada’s minimalist yet distinctive handbags, such as the Buckle Small Leather Handbag, continue to be highly sought after for their blend of practicality and style.
Top picks:
- Buckle Small Leather Handbag
- Galleria
- Cleo
- Re-Edition 2000/2005
10. Saint Laurent
Saint Laurent’s classic silhouettes, particularly the Sac de Jour and other structured bags, maintain their status as must-have luxury accessories.
Top picks:
- Sac de Jour
- Sunset Bag
- Loulou
- Envelope Bag
