U by Emaar, the luxury lifestyle loyalty program, is now welcoming members to Istanbul with the addition of Address Istanbul to its international portfolio.
A New Chapter for U by Emaar
U by Emaar has redefined loyalty by integrating hospitality, dining, wellness, entertainment, and shopping benefits across its properties. The expansion to Istanbul lets members earn and redeem rewards in a city known for its rich history and vibrant culture, furthering the programme’s global reach.
Exclusive Experiences at Address Istanbul
Set in the lively Emaar Square district, Address Istanbul offers U by Emaar members exclusive privileges, including:
- Rewards on stays and dining
- Wellness experiences
- Access to world-class amenities and panoramic city views
This addition elevates hospitality standards in Türkiye and brings more value to U by Emaar members.
Loyalty Benefits Beyond Borders
The Istanbul expansion reflects U by Emaar’s commitment to flexibility and value for travelers. Members can now earn and redeem UPoints at Address Istanbul, enjoying the renowned hospitality of Address Hotels + Resorts.
A Global Growth Strategy
With successful launches in Saudi Arabia and Bahrain, U by Emaar continues to grow in key markets. The addition of Address Istanbul is part of its strategy to become the top lifestyle loyalty choice for global travelers.
Emaar Hospitality Group spokesperson commented, “The introduction of U by Emaar at Address Istanbul reflects our vision of creating meaningful connections through exceptional experiences across borders. Istanbul is a city of timeless beauty and global significance, and we are proud to extend our loyalty offerings to this inspiring destination. This is just the beginning of a broader journey toward international enrichment for our members,” said.
Discover Istanbul with U by Emaar
U by Emaar invites members to experience Istanbul’s unique blend of tradition and innovation. Every stay at Address Istanbul is a journey of elevated moments, with exclusive rewards along the way.
