With summer in full swing, Bonterra Organic Estates is redefining laid-back sipping with its new Ranch Wine, crafted for ice buckets and casual moments.
Launch of Ranch Wine Prefers Flavor Over Formality
HOPLAND, Calif., June 18, 2025 — Bonterra, the sustainable wine icon, introduces Ranch Wine: a bold, breezy trio of lightly effervescent, lower-ABV wines made for coolers, not cellars. Produced from sustainably grown California grapes, Ranch Wine offers vibrant blends perfect over ice, with fruit, or simply chilled—ideal for today’s relaxed, flavor-driven occasions.
Three Vibrant Blends for Every Palate
Ranch Wine debuts with three fruit-forward, 11% ABV blends (SRP $14.99 each):
- Pineapple Key Lime – Tropical citrus and lime with crisp effervescence
- Strawberry Hibiscus – Juicy strawberry, floral hibiscus, and a hint of spice
- Chillable Cherry Wild Raspberry – Bold berry notes with cherry, raspberry, and citrus
Ranch Wine Is Where Flavor Meets Fun
The name Ranch Wine nods to Bonterra’s home ranch in Mendocino County, California, and the growing demand for easy, refreshing drinks. It’s crafted for those who want bold flavor and a lower alcohol content, inviting both wine lovers and new fans to enjoy wine freshly.
“With Ranch Wine, we saw an opportunity to reimagine the role wine can play—vibrant, flavor-forward, and at home in a cooler full of seltzers and sodas,” said Kate Herbert, Bonterra’s Senior Director of Marketing, as noted in the official press release. “Survey data show that LDA Gen Z is the first cohort to move away from grape varietal as a top purchase driver when considering wine, instead gravitating to word of mouth, lower alcohol, and fit for casual occasions. Ranch Wine—named for flavor, not traditional wine varietals—meets these wine fans where they are.”
Crafted by Award-Winning Talent
Created by award-winning Bonterra winemaker Margaret Leonardi-Pruett, Ranch Wine arrives at poolside bars, resort patios, and select national retailers including Sprouts, Albertsons, Safeway, and Total Wine & More, with Target and others to follow.
About Ranch Wine
Bonterra Ranch Wine is a bold, breezy twist on California wine: lightly effervescent, flavor-forward, and perfect over ice, with fruit, or wherever the mood takes you. Made from Certified Sustainable grapes, Ranch Wine is 11% ABV and comes in three vibrant blends (SRP $14.99): Pineapple Key Lime, Strawberry Hibiscus, and Chillable Cherry Wild Raspberry.
About Bonterra
Headquartered in Mendocino—Wine Enthusiast’s 2024 American Wine Region of the Year and celebrated as “America’s greenest AVA”—Bonterra is part of global wine leader Viña Concha y Toro. Driven by excellence, innovation, and longstanding commitments to the environment and responsible business, Bonterra is a Certified B Corp recognized as “Outstanding” by the nonprofit B Lab.
