Coyuchi welcomes Rocky Barnes as ambassador

Rocky Barnes joins Coyuchi to launch a curated campaign and collection spotlighting organic, sustainable home style. Rocky’s aspirational yet approachable aesthetic fits Coyuchi’s values of conscious living.

Vicky Grahan, President of Coyuchi, shared:

“Rocky reaches a generation that’s redefining what luxury looks like at home. Together, we’re highlighting a way of living that’s as inspiring as it is attainable,” said Vicky Grahan. “This partnership marks a new chapter for the brand as we continue to engage more meaningfully with our community in the spaces they turn to for style advice and conscious shopping.”

Rocky Barnes added:

“Partnering with Coyuchi felt like such a natural fit,” said Rocky Barnes. “They know that sustainability and style aren’t trade-offs, they’re essentials. As a mom, I care deeply about what I bring into my home, and Coyuchi makes it easy for my home to feel good, look good, and do good.”

Expanding into new categories

Rocky’s curated picks include Camellia Print Sateen Duvet Cover, Organic Relaxed Linen Sheets, Paracas Alpaca Throw, and Tahoe Wool Blanket—plus Coyuchi’s debut apparel line.