Skylar, the California-inspired clean fragrance brand, is entering a new chapter with the appointment of Leah Kateb as Chief Creative Officer and “Refounder.”
Leah Kateb Joins as Creative Leader
Skylar has tapped Leah Kateb, the breakout star of Peacock’s Love Island USA, as its new Chief Creative Officer. Kateb’s authentic connection to the brand began when she featured Skylar’s Vanilla Sky scent in a viral shower routine video, leading to a partnership that now puts her at the creative helm.
Leah Kateb, Chief Creative Officer at Skylar: “Vanilla Sky by Skylar was my secret weapon, warm, cozy, a little flirty. People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy, and completely me. So when they called, it just made sense. Now I get to help reimagine a brand I genuinely love, from the inside out. We’re making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal and it’s going to smell so good,” said.
Kateb is already working with the Skylar team on new scents and a full brand refresh, aiming to make the brand more expressive and sophisticated.
Ross Sklar, CEO Starco Brands: “To know Leah is to love her. Her innate sense of style, passion for fragrance, and rigorous work ethic make her an incredible match for Skylar. We couldn’t be more excited to officially welcome her to the Skylar family,” said.
About Skylar
Skylar, part of Starco Brands, is known for its vegan, cruelty-free, hypoallergenic fragrances inspired by Los Angeles creativity and laid-back luxury. Skylar products are available at major retailers including Sephora, Macy’s, Nordstrom, Anthropologie, and on the Skylar website.
About Leah Kateb
Leah Kateb is a cultural force, recognized for her authenticity and trendsetting style on Love Island USA. Her new role at Skylar marks the next step in her rise as a creative and entrepreneurial leader.
