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Loews Hotels launches Fizz, a fresh spin on mindful soda

Loews Hotels launches Fizz, a fresh spin on mindful soda

Loews Hotels launches Fizz, a fresh spin on mindful soda

Loews Hotels & Co has introduced Fizz by Loews Hotels, a new nationwide beverage program serving creative, house‑made sodas and spritzes at all its properties this summer.

Celebrating carbonation with creativity

Fizz by Loews Hotels is inspired by the growing cultural revival of soda and the trend toward mindful drinking. Crafted by expert “Fizzologists” at each property, the drinks are made in‑house using fresh, locally sourced ingredients and can be served spirit‑free or with an alcoholic twist for a fully customizable experience.

Mark Weiss, Senior Vice President of Food & Beverage and Design at Loews Hotels & Co, said:

“Fizz by Loews Hotels celebrates the art of carbonation in a way that’s seasonal, creative, and completely customizable. It’s a program rooted in consumer choice and connection, designed to bring joy to every one of our guests, no matter how they like to drink.”

Local flavors, destination by destination

Each participating hotel showcases signature creations:

Select hotels will also feature the Fizz Cart, a mobile soda service poolside and at rooftop spots.

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Mindful bubbles for every guest

Each fizz is designed to reflect its destination’s character while celebrating shared moments over a refreshing drink. With its playful, seasonal approach, Fizz by Loews Hotels blends nostalgia, flavor, and connection, showing that mindful beverages can be as exciting as they are satisfying.

 

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