A historic grand hotel returns to the heart of Baden-Baden, blending tradition with contemporary luxury under H World Group.
Reviving a legendary address
The Steigenberger Icon Europäischer Hof Baden-Baden has reopened after extensive renovations, marking nearly a century of hospitality at Europe’s famous spa town. Founded in 1930 and the birthplace of the Steigenberger brand, the iconic hotel is set to welcome guests into a world of historic grandeur and modern sophistication.
Global vision for heritage
Since its acquisition of Deutsche Hospitality in 2021, H World Group has focused on integrating legendary properties into its international portfolio.
He Jihong, Chief Strategy Officer of H World Group and Chair of H World International, said:
“The reopening marks a milestone that signals H World’s long-term dedication to expanding our international footprint while respecting local culture and brand identity.”
Timeless design meets modern comforts
The hotel features 126 uniquely designed rooms, suites, and apartments, with custom furniture and nature-inspired palettes that reflect the historic building’s architecture.
Holger Flory, General Manager, said:
“The Europäischer Hof Baden-Baden stands for a harmonious connection of rich history and modern sophistication. A place where guests experience a unique symbiosis of historic grandeur, contemporary luxury, and exceptional service.”
Elevated experiences for every guest
Visitors can enjoy French-inspired cuisine in Café de l’Europe, relax with signature cocktails at the Luiza Rooftop Terrace & Bar, or unwind at the Auerhuhn Lounge Bar. Wellness takes center stage at The Vault Spa & Suites, offering spa treatments, pools, and fitness amenities inspired by Baden-Baden’s Roman bathing tradition.
Business guests benefit from five event rooms equipped with top conferencing technology and 700 square meters of curated retail, including Germany’s first Porsche Studio for a unique luxury experience.
Looking ahead
The reopening of Steigenberger Icon signals H World Group’s commitment to pairing local heritage with global hospitality innovation.
