RIMOWA has inaugurated its newest boutique at 125 New Bond Street, London, placing the German travel brand in one of London’s most esteemed shopping destinations. This flagship location represents the brand’s signature minimalist design with the historic charm of the building’s façade, creating a striking fusion of heritage and modernity.
Architectural Elegance Across Five Floors
Spanning five floors, the boutique features two commercial levels linked by a custom staircase made of metal, terrazzo, and glass. This staircase leads to a renovated skylight, flooding the space with natural light and enhancing its gallery-like atmosphere. Inside, RIMOWA’s grooved aluminum suitcases and travel accessories are showcased in a setting that reflects the brand’s clean, contemporary aesthetic.
Dedicated Client Care Floor for Repairs and Service
A full floor is dedicated to client care, offering on-site repairs and immediate access to key replacement parts, including wheels, locks, and handles. This reflects RIMOWA’s commitment to long-lasting durability, backed by the lifetime guarantee introduced in 2022. The service hub underscores the brand’s promise of ongoing customer support, long after purchase.
Limited-Edition Suitcase Launch to Mark the Opening
To celebrate the opening, RIMOWA released an exclusive Original Cabin Silver suitcase, available only at the New Bond Street store. This limited-edition model features:
- An oversized monogram
- Laser-etched coordinates of the store
- A finish in British Racing Green, inspired by London’s parks and heritage
The design perfectly showcases RIMOWA’s ability to blend timeless engineering with local flair.
Elevating London’s Luxury Travel Landscape
With its new flagship, RIMOWA joins a roster of world-renowned luxury brands on New Bond Street, reinforcing London’s reputation as a global fashion and retail hub. The store reflects the brand’s legacy of innovation, from pioneering aluminum luggage to introducing cutting-edge travel solutions.
As Dieter Morszeck, RIMOVA’s President and CEO, previously shared:
“There has been such demand for RIMOWA in London that I have wanted to open a flagship on New Bond Street for a long time.”
A Destination for Travel Enthusiasts and Design Lovers
Visitors to the store can explore RIMOWA’s collections in a relaxed lounge space on the first floor, with expansive views of bustling New Bond Street through an arched window. This space invites guests to immerse themselves in the brand’s values of precision, performance, and elevated travel.
